Keyword Selection
Keywords are what help your site get recognized by Internet search engines,
and as a result, help would-be customers find your Internet presence. There
are many strategies that can be employed to ensure the likelihood of your
website coming up in keyword searches:
• Use a keyword tool to help you find the most targeted keywords for your site.
The tool at http://tools.seobook.com/general/keyword/ is free and cross-references
just about every useful keyword research tool on the market.
• Pick themes or keyword baskets around which you can optimize the various
sections of your site.
• Targeting keyword phrases is a much better idea than trying to target individual
words. Keyword phrases tend to be easier to rank well for AND they typically
convert far better than individual words.
• Target different keyword phrases on each page.
• Target no more than one or two primary and two or three secondary keyword
phrases per page.
• If you generate hundreds (or even thousands) of pages of content, make sure
they read well and have unique content. Over time, if people cite your content,
your page will start to rank for many different terms as long as it is unique and
targeted around a theme.
Source: Seobook
Collectibles: Pogo Games
Keywords are what help your site get recognized by Internet search engines,
and as a result, help would-be customers find your Internet presence. There
are many strategies that can be employed to ensure the likelihood of your
website coming up in keyword searches:
• Use a keyword tool to help you find the most targeted keywords for your site.
The tool at http://tools.seobook.com/general/keyword/ is free and cross-references
just about every useful keyword research tool on the market.
• Pick themes or keyword baskets around which you can optimize the various
sections of your site.
• Targeting keyword phrases is a much better idea than trying to target individual
words. Keyword phrases tend to be easier to rank well for AND they typically
convert far better than individual words.
• Target different keyword phrases on each page.
• Target no more than one or two primary and two or three secondary keyword
phrases per page.
• If you generate hundreds (or even thousands) of pages of content, make sure
they read well and have unique content. Over time, if people cite your content,
your page will start to rank for many different terms as long as it is unique and
targeted around a theme.
Source: Seobook
Collectibles: Pogo Games
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