Pay Per Click Tools

Customer Tracking / Bid Tracking / Management
• ClickTracks - log file analyzer...awesome (http://www.clicktracks.com)
• ConversionRuler – simple pay per click tracking
(http://www.conversionruler.com)
• KeywordMax – web based software (http://www.keywordmax.com/)
• IndexTools – web based software (http://www.indextools.com/)
• BidRank - downloadable software (http://www.bidrank.com)
• Atlas OnePoint - web based software (http://www.atlasonepoint.com)
• Google Analytics – free analytics software, but if you send it you are
sending your traffic and conversion information to Google
(http://www.google.com/analytics/)
• WebSideStory (http://www.websidestory.com)
Competitive Analysis Software
Some tools collect the ad distribution rate and rank details of competitors by
randomly pinging Google. I have not extensively used these products, but I do
think they are interesting. Two of these products are:
• AdArchiver is a rather inexpensive competitive analysis tool.
(http://www.adarchiver.com)
• AdGooroo is a way more expensive, but it graphs the data and gives you
tips on how to adjust bidding. (http://www.adgooroo.com/)
• SEMPhonic spiders similar sites to find related keyword sets. Still a beta
test product (http://www.semphonic.com)
• Google AdWords API (http://www.google.com/apis/adwords/)
Fraud Prevention Software
• Vericlix – the only free click fraud prevention software
(http://www.vericlix.com/)
• Who’s Clicking Who (http://www.whosclickingwho.com/)
• Click Auditor (http://www.keywordmax.com/click_auditor.html)
• Track which pages your AdSense ads appear on (http://www.apogee-webconsulting.
com/tools/track_google_content_ads.html)
Keyword Suggestion Tools
Listed above in the keyword research section.
Keyword list creator
• Free: Keyword list generator – makes it easy to generate a variety of
keyword combinations from a list of terms and modifiers. The other tools
mentioned below have similar feature sets.
(http://tools.seobook.com/keyword-list/)
• ThePermutator - $50 downloadable software, similar to my free keyword
list generator (http://www.thepermutator.com)
Other Websites:
• ZoneEdit – allows you to redirect keyword rich domain names to other
locations.
(http://www.zoneedit.com)
• Split Tester (http://www.splittester.com/)
Large Pay Per Click Search Engines
• Google AdWords (https://adwords.google.com/select/main) – ads appear on
Google, AOL, Ask, and many other search & content websites
• Yahoo! Search Marketing (http://www.overture.com) – also known as
Overture, ads appear on Yahoo!, Alltheweb, AltaVista and many other
search & content websites.
• Microsoft AdCenter (https://adcenter.msn.com/) – currently their ads
mainly appear on MSN Search.
Smaller Pay Per Click Search Engines
• Please note that I recommend using Google AdWords and Yahoo! Search
Marketing before extending your PPC accounts across too many engines.
• Ask (http://sponsoredlistings.ask.com/) – Google AdWords ads appear
on Ask as well, but if you are getting exceptionally great traffic quality from
Ask you can buy directly as well.
• Miva (http://www.miva.com/) - Miva is the combination of FindWhat
and Espotting
• Kanoodle (http://www.kanoodle.com) – Kanoodle is more contextual
based, and has a good number of quality contextual partners in the finance
area.
• LookSmart (http://www.looksmart.com) �� I think their traffic quality
sucks (or at least it did for me when I tried them in November of 2004).
Many other tier 2 type engines may have poor traffic quality, but
LookSmart had poor traffic quality AND charged me for a ton of it in a
hurry.
• Enhance Interactive (http://www.enhance.com) – Enhance was formerly
named Ah Ha. They recently bought out IndustryBrains, and have a few
decently well known contextual ad partners.
• Search123 (http://www.search123.com) – Search123 is owned by
ValueClick.
• Epilot (http://www.epilot.com)
Source:  Seobook  Collectibles: Pogo Game ...

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Aggressive SEO Tools (More risky)

• Some of these tools may risk getting your site banned. • Free: Cooperative Ad Network … this essentially amounts to a huge link farm, but it is blended in with many sites that are well integrated into the web. Some search algorithms can look for temporal effects and deweight rapidly rotating links. I currently am not using this ad network on any of my sites, and probably would not use it on any site that I wanted to do well longterm. It seems as though some older established sites can get away with using this sort of stuff more than newly established sites, but they also have more to risk losing as well. (http://www.digitalpoint.com/tools/adnetwork/) • Free: Link Vault – acts similar to the Coop Ad Network, except it provides static non-rotating links. (http://www.link-vault.com) • Articlebot – creates multiple copies of semantically sound copy from a single original article....

Link Building Tools

Link building is perhaps the most time consuming part of the SEO process. The tools listed in this section have saved me no less than hundreds of hours of time. • Free: Hub Finder – tool looks for co occurring backlinks. This tends to show scraper sites, and useful hub pages. You can limit the search depth to show more of the hub pages and less scraper pages. (http://www.linkhounds.com/hub-finder/) • Free: Link Harvester – gives lots of details about unique linking domains, .edu backlinks, and IP addresses of backlinks. (http://www.linkhounds.com/link-harvester/backlinks.php) • Free: Jim Boykin’s cool SEO tool – shows top ranked sites, domain age, and a few other related pieces of information. (http://www.webuildpages.com/cool-seo-tool/) • Free: Prog - free Google PageRank display search tool. (http://www.seochat.com/seo-tools/pagerank-search/) • Free: Rusty Brick’s link analysis tool. Works with the Google API and offers C block IP and anchor text reporting. Since it works with...

General SEO Tools

There are many various tools which help make the job of SEO quicker. These are some of my more commonly used tools. All the tools in this section are free. • FireFox browser – browser allows tabbed browsing, which saves a ton of time when I am looking at about a half dozen sites at the same time. (http://www.mozilla.org/products/firefox) S E O B O O K 5 • Firefox Bookmarks and Extensions – extensions and bookmarks I use to customize Firefox to make SEO easier. (http://tools.seobook.com/firefox/bookmarklets.html) • Internet Explorer beta preview – allows tabbed browsing (http://www.microsoft.com/windows/ie/ie7/ie7betaredirect.mspx) • Internet Archive – shows the history of websites. (http://www.archive.org/) • Digital Point keyword ranking, backlink, and PageRank checker – I use this tool to view my position for various websites in Google, Yahoo!, and MSN. It also helps me hypothesize some of the ways they may have changed their algorithms. (http://www.digitalpoint.com/tools/keywords) •...

Keyword Selection

Doing SEO effectively starts with finding the right words, phrases, and ideas to
target.
My general philosophy with most of these tools is they are good to get an idea of
what to go after, but most of them do not provide deep enough search data. The
best way to find deep search data is to bid broad match on Google AdWords, track
the referrals, find the good terms, and block bad terms. Use this data to refine and
improve your keyword list.
The only keyword research tool I have purchased so far and felt it was worth the
subscription price is WordTracker, but I actually like the free tool that I created a
bit more than WordTracker. Google’s free keyword research tool is probably the
S E O B O O K
3
best tool on the market, but if you use my tool it will provide cross referencing
links to all of Google’s tools and the other most useful tools on the market.
I also typically do not advocate changing content over and over again trying to find
a magical keyword density. In reality there is no such thing. Keep creating new
content regularly and don’t keep changing your old content over and over again.
• Free: SEO Book keyword suggestion tool – driven largely off of
Overture’s keyword suggestion tool, my keyword research tool makes it
easy to cross compare the results from most other keyword research tools
on the market. (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool – Shows 12 month
seasonal traffic patterns, bid competition, related terms and is exceptionally
easy to export keyword lists from.
(https://adwords.google.com/select/KeywordToolExternal)
• Free: Google AdWords traffic estimator – estimates the traffic you would
receive from AdWords given a specific bid. Also estimates the bid price
necessary to rank #1 on AdWords for 85% of queries
(https://adwords.google.com/select/TrafficEstimatorSandbox)
• Free: Google Trends – shows estimated trending data for keyword search
globally or by market. Data goes back multiple years and allows you to
compare multiple keyword phrases on the same graph.
(http://www.google.com/trends)
• Free: Digital Point keyword suggestion tool – free web based tool which
compares Wordtracker and Overture search frequencies.
(http://www.digitalpoint.com/tools/suggestion/)
• Free: MSN Search Result Clustering
(http://rwsm.directtaps.net/p5/clustermain.aspx)
• Various Prices (approximately $7 / day to $250 / year): WordTracker
– web based leased product which has many more features than the other
tools. WordTracker traffic is generally more representative of actual traffic
than Overture’s tool since many fewer automated bots scour its data
collection network than Overture’s.
(http://www.wordtracker.com)
• Various prices: Keyword Discovery - database of keyword data. Contains
historical data. Some of their partners made them sign a non disclosure
agreement. The database may not be as clean as the WordTracker
database, but it contains a bit more data.
(http://www.keyworddiscovery.com/)
Keyword discovery also provides free limited depth usage and has a free
S E O B O O K
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keyword directory
(http://www.keyworddiscovery.com/keyword-directory.html)
• Various prices: Keyword Intelligence – database of keyword data from
various HitWise partner sources. I was not exceptionally impressed with
this offering. (http://www.keywordintelligence.com/)
• Free: Overture Search Term Suggestion Tool – offers search frequency
for the prior month throughout the Overture network. Please note that
many bid checkers and other automated bots cause this number to skew
high. (http://inventory.overture.com/d/searchinventory/suggestion/)
• Free: Google Search Suggestion Tool – auto-completes search queries to
help you find more related search terms
(http://www.google.com/webhp?complete=1&hl=en)
I also have an online Google Suggest scraper at
(http://tools.seobook.com/general/keyword-information/)
• Free: Google Sets – shows groups of related keywords.
(http://labs.google.com/sets)
• Free: Good Keywords – free downloadable software which can be used
for preliminary keyword research. (http://www.goodkeywords.com)
• Free: Ontology tool – finds related keywords using the Google ~ search.
(http://www.gorank.com/seotools/ontology/)
• Free: Keyword Typo Generator
(http://tools.seobook.com/spelling/keywords-typos.cgi)
• Free: Lexical FreeNet -- helps find ideas and terms related to a given word
or words. (http://www.lexfn.com/)
• Free: Tag Cloud – free Folksonomy tool (http://www.tagcloud.com/)
• Free: Competitors websites and related search suggestions from various
search engines such as Vivisimo, Snap, Gigablast, and Ask.
Source:  Seobook 
Collectibles: Pogo Games

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