Pay Per Click Tools

Customer Tracking / Bid Tracking / Management
• ClickTracks - log file analyzer...awesome (http://www.clicktracks.com)
• ConversionRuler – simple pay per click tracking
(http://www.conversionruler.com)
• KeywordMax – web based software (http://www.keywordmax.com/)
• IndexTools – web based software (http://www.indextools.com/)
• BidRank - downloadable software (http://www.bidrank.com)
• Atlas OnePoint - web based software (http://www.atlasonepoint.com)
• Google Analytics – free analytics software, but if you send it you are
sending your traffic and conversion information to Google
(http://www.google.com/analytics/)
• WebSideStory (http://www.websidestory.com)
Competitive Analysis Software
Some tools collect the ad distribution rate and rank details of competitors by
randomly pinging Google. I have not extensively used these products, but I do
think they are interesting. Two of these products are:
• AdArchiver is a rather inexpensive competitive analysis tool.
(http://www.adarchiver.com)
• AdGooroo is a way more expensive, but it graphs the data and gives you
tips on how to adjust bidding. (http://www.adgooroo.com/)
• SEMPhonic spiders similar sites to find related keyword sets. Still a beta
test product (http://www.semphonic.com)
• Google AdWords API (http://www.google.com/apis/adwords/)
Fraud Prevention Software
• Vericlix – the only free click fraud prevention software
(http://www.vericlix.com/)
• Who’s Clicking Who (http://www.whosclickingwho.com/)
• Click Auditor (http://www.keywordmax.com/click_auditor.html)
• Track which pages your AdSense ads appear on (http://www.apogee-webconsulting.
com/tools/track_google_content_ads.html)
Keyword Suggestion Tools
Listed above in the keyword research section.
Keyword list creator
• Free: Keyword list generator – makes it easy to generate a variety of
keyword combinations from a list of terms and modifiers. The other tools
mentioned below have similar feature sets.
(http://tools.seobook.com/keyword-list/)
• ThePermutator - $50 downloadable software, similar to my free keyword
list generator (http://www.thepermutator.com)
Other Websites:
• ZoneEdit – allows you to redirect keyword rich domain names to other
locations.
(http://www.zoneedit.com)
• Split Tester (http://www.splittester.com/)
Large Pay Per Click Search Engines
• Google AdWords (https://adwords.google.com/select/main) – ads appear on
Google, AOL, Ask, and many other search & content websites
• Yahoo! Search Marketing (http://www.overture.com) – also known as
Overture, ads appear on Yahoo!, Alltheweb, AltaVista and many other
search & content websites.
• Microsoft AdCenter (https://adcenter.msn.com/) – currently their ads
mainly appear on MSN Search.
Smaller Pay Per Click Search Engines
• Please note that I recommend using Google AdWords and Yahoo! Search
Marketing before extending your PPC accounts across too many engines.
• Ask (http://sponsoredlistings.ask.com/) – Google AdWords ads appear
on Ask as well, but if you are getting exceptionally great traffic quality from
Ask you can buy directly as well.
• Miva (http://www.miva.com/) - Miva is the combination of FindWhat
and Espotting
• Kanoodle (http://www.kanoodle.com) – Kanoodle is more contextual
based, and has a good number of quality contextual partners in the finance
area.
• LookSmart (http://www.looksmart.com) �� I think their traffic quality
sucks (or at least it did for me when I tried them in November of 2004).
Many other tier 2 type engines may have poor traffic quality, but
LookSmart had poor traffic quality AND charged me for a ton of it in a
hurry.
• Enhance Interactive (http://www.enhance.com) – Enhance was formerly
named Ah Ha. They recently bought out IndustryBrains, and have a few
decently well known contextual ad partners.
• Search123 (http://www.search123.com) – Search123 is owned by
ValueClick.
• Epilot (http://www.epilot.com)
Source:  Seobook 
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Aggressive SEO Tools (More risky)

• Some of these tools may risk getting your site banned.
• Free: Cooperative Ad Network … this essentially amounts to a huge link
farm, but it is blended in with many sites that are well integrated into the
web. Some search algorithms can look for temporal effects and deweight
rapidly rotating links. I currently am not using this ad network on any of
my sites, and probably would not use it on any site that I wanted to do well
longterm. It seems as though some older established sites can get away
with using this sort of stuff more than newly established sites, but they also
have more to risk losing as well. (http://www.digitalpoint.com/tools/adnetwork/)
• Free: Link Vault – acts similar to the Coop Ad Network, except it
provides static non-rotating links. (http://www.link-vault.com)
• Articlebot – creates multiple copies of semantically sound copy from a
single original article. I have not yet used Article Bot but have heard good
reviews, although some think the software is a bit complex to learn.
(http://www.articlebot.com/) On ThreadWatch someone noted that they
thought this tool might be sending some of its data back to someone
involved with creating the tool.
Any time you use an automated content generator that phones home you
may be doing niche discovery for someone else.
• Traffic Equalizer – scrapes search results and creates pages from them.
By default it likely leaves some footprints.
(http://www.trafficequalizer.com/)
• RSS Equalizer – creates static pages out of RSS feeds. Similar thoughts as
T.E. above. (http://www.rssequalizer.com/)
• Fantomaster – high end cloaking software. I have not yet used cloaking
software, but Fantomaster has a reputation for being the best in the
business. (http://fantomaster.com/)
• KloakIt – low cost cloaking software. (http://www.kloakit.com/)
Source:  Seobook 
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Link Building Tools

Link building is perhaps the most time consuming part of the SEO process. The
tools listed in this section have saved me no less than hundreds of hours of time.
• Free: Hub Finder – tool looks for co occurring backlinks. This tends to
show scraper sites, and useful hub pages. You can limit the search depth to
show more of the hub pages and less scraper pages.
(http://www.linkhounds.com/hub-finder/)
• Free: Link Harvester – gives lots of details about unique linking domains,
.edu backlinks, and IP addresses of backlinks.
(http://www.linkhounds.com/link-harvester/backlinks.php)
• Free: Jim Boykin’s cool SEO tool – shows top ranked sites, domain age,
and a few other related pieces of information.
(http://www.webuildpages.com/cool-seo-tool/)
• Free: Prog - free Google PageRank display search tool.
(http://www.seochat.com/seo-tools/pagerank-search/)
• Free: Rusty Brick’s link analysis tool. Works with the Google API and
offers C block IP and anchor text reporting. Since it works with the
Google API it is somewhat slow, but it is free.
(http://www.rustybrick.com/link_analysis.php)
• Free:: Class C IP checker tool checks for duplicate class C IP addresses
from a list of domains. Links from sites which are on the same C block IP
address may not carry as much weight as sites from different C block IP
addresses. (http://www.ip-report.com/)
• Free: Unique Linking Domain Checker – returns links to all unique linking
websites that link at your site.
(http://www.555webtemplates.com/backlinks-tool.asp)
• Free: Unique C Block Backlinks Checker – allows you to quickly survey
how competitive a market is by seeing how many C blocks are linking at
competing websites. (http://www.webuildpages.com/cclass/)
• Free: Back Link Analyzer – operates similar to Optilink and SEO Elite,
but is free. If you like BLA then you probably have no need for Optilink or
SEO Elite since the feature sets prettymuch overlap.
(http://tools.seobook.com/backlink-analyzer/)
• $224: Optilink link analysis software. Optilink automates sorting
competitotrs backlinks and displays the anchor text in links.
(http://www.optitext.com/)
• $167: SEO Elite – similar to Optilink, but also checks reciprocal link
partners. (http://seoelite.com/)
• Free: Tattler – similar to Optilink and SEO Elite, but lighting quick and
free. Only works with Yahoo!, but it is really fast.
(http://tools.webguerrilla.com/i-deleted-the-download-page/)
• Free: PRWeb – free press releases. I often recommend purchasing one of
their premium services though.
(http://www.prweb.com)
• Free: List of places to submit articles
(http://www.seobook.com/archives/000099.shtml)
some article banks are also listed in the directorylist.xls sheet mentioned
below under the articles tab.
• Free: DNS Stuff has a variety of webmaster tools including WhoIs, etc.
(http://www.dnsstuff.com/)
• Free: Server header check
(http://www.searchengineworld.com/cgi-bin/servercheck.cgi)
• Free: (Directories) http://www.directoryarchives.com is a directory of
directories, and here is a free Excel sheet
http://www.seobook.com/directorylist.xls for managing some of your
directory submissions.
• Free: Google TouchGraph makes it easy to visualize relationships between
related websites. (http://www.touchgraph.com/TGGoogleBrowser.html)
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• Free Trial: Roboform saves your data and makes it easy to enter payment
and site listing information. Useful for massive directory registration,
though you still need to ensure you mix your linkage data. It may also be in
your best interest to space out some of your registrations to show more
natural appearing linkage growth. http://www.roboform.com/
• Free: InFormEnter Firefox extension. Acts somewhat similarly to
Roboform
(https://addons.mozilla.org/extensions/moreinfo.php?application=firefo
x&category=Editing%20and%20Forms&numpg=10&id=673)
• $50 per month: LinkExplore helps you collect contact and linking details
to trade links with people who have site details in the LinkExplore
database. The LinkExplore database has over 10,000 entries and you can
search by keyword and category. LinkExplore also allows you to collect
data from the search engines similarly to how SEO Elite and OptiLink
work.
One of the benefits of LinkExplore over some of the other link analysis
tools is that their database already has a number of people in it who are
likely to want to trade links with similar related resources, but typically
most sites in such databases are not of a high quality level.
I find the Link Explore member newsletter annoying and somewhat
offensive though.
(http://www.linkexplore.com/)
• Arelis: link exchange software. It allows you to seek out link partners, their
contact information, and email them. I would customize any email I sent
out so as to avoid being accused of email spamming. Arelis also tracks your
status with link exchange communications.
Arelis also allows you to upload HTML pages with your link partners links
on them, but I would not recommend using that feature on quality sites, or
ensure I removed any footprints left by software which is designed
specifically for link exchanges.
When you exchange links it is a good idea to also link to related internal
pages and quality resources that may not be linking back at your site.
(http://www.axandra-link-popularity-tool.com/)
• $175: Zeus is a link exchange manager / directory software similar to
Arelis. Both offer a free trial. I have not fully tested Zeus, but I would not
put pages with link exchange software footprints on my site.
(http://www.cyber-robotics.com)
Source:  Seobook 
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General SEO Tools

There are many various tools which help make the job of SEO quicker. These are
some of my more commonly used tools. All the tools in this section are free.
• FireFox browser – browser allows tabbed browsing, which saves a ton of
time when I am looking at about a half dozen sites at the same time.
(http://www.mozilla.org/products/firefox)
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• Firefox Bookmarks and Extensions – extensions and bookmarks I use to
customize Firefox to make SEO easier.
(http://tools.seobook.com/firefox/bookmarklets.html)
• Internet Explorer beta preview – allows tabbed browsing
(http://www.microsoft.com/windows/ie/ie7/ie7betaredirect.mspx)
• Internet Archive – shows the history of websites.
(http://www.archive.org/)
• Digital Point keyword ranking, backlink, and PageRank checker – I use this
tool to view my position for various websites in Google, Yahoo!, and
MSN. It also helps me hypothesize some of the ways they may have
changed their algorithms.
(http://www.digitalpoint.com/tools/keywords)
• Xenu Link Sleuth – finds broken links on your site, and helps you build a
sitemap. (http://home.snafu.de/tilman/xenulink.html)
• Free Meta Tag Generator – helps you create the code for your page title
and meta tags
(http://www.search-marketing.info/meta-tags/make-meta.htm)
• The Google Toolbar – good for highlighting keyword proximity and usage
and doing many things like giving you a quick glimpse of a cached copy of
a page and its backlinks. (http://toolbar.google.com/) If you are doing lots of
exceptionally aggressive promotional techniques it may be unwise to install
any toolbar distributed by a major search engine since it will help them
track and cross reference your sites.
• Google Toolbar buttons - if you use the Google toolbar for Internet
Explorer you can create custom buttons to act as an RSS reader or link to
various useful tools, like a site’s WhoIs history. I created a number of
buttons here (http://tools.seobook.com/buttons/)
• Top25Web PageRank lookup – shows PageRank of any page you input.
(good to use when the toolbar is broken)
(http://www.top25web.com/pagerank.php)
• Show IP – FireFox extension shows what IP Google results are coming
from (http://l4x.org/site/node/1078)
• GoLexa – SEO Swiss Army Knife tool (http://www.golexa.com/)
• Office application. Things like spreadsheets make life much easier as an
SEO. I use MicroSoft Office sometimes (http://office.microsoft.com/)
and sometimes I use OpenOffice (http://www.openoffice.org/). Either
will probably work for most jobs. OpenOffice can create PDF documents
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for free. The newest beta version of Internet Explorer also can produce
PDF documents from web pages.
• Myriad Search – meta search service which makes it easy to compare the
top search results from the major search engines
(http://www.myriadsearch.com/)
• Espion – Free download application which makes it easy to change your
user agent to check for user agent based cloaking.
(http://tools.webguerrilla.com/new-browser-app/)
• Content generation & scripting: http://www.elance.com is an online
auction where people bid on your projects. You can find real bad deals and
real gems there. http://www.constant-content.com is a content bank full
of content for sale. The US government and the BBC are also offering free
Source:  Seobook 
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Keyword Selection

Doing SEO effectively starts with finding the right words, phrases, and ideas to
target.
My general philosophy with most of these tools is they are good to get an idea of
what to go after, but most of them do not provide deep enough search data. The
best way to find deep search data is to bid broad match on Google AdWords, track
the referrals, find the good terms, and block bad terms. Use this data to refine and
improve your keyword list.
The only keyword research tool I have purchased so far and felt it was worth the
subscription price is WordTracker, but I actually like the free tool that I created a
bit more than WordTracker. Google’s free keyword research tool is probably the
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best tool on the market, but if you use my tool it will provide cross referencing
links to all of Google’s tools and the other most useful tools on the market.
I also typically do not advocate changing content over and over again trying to find
a magical keyword density. In reality there is no such thing. Keep creating new
content regularly and don’t keep changing your old content over and over again.
• Free: SEO Book keyword suggestion tool – driven largely off of
Overture’s keyword suggestion tool, my keyword research tool makes it
easy to cross compare the results from most other keyword research tools
on the market. (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool – Shows 12 month
seasonal traffic patterns, bid competition, related terms and is exceptionally
easy to export keyword lists from.
(https://adwords.google.com/select/KeywordToolExternal)
• Free: Google AdWords traffic estimator – estimates the traffic you would
receive from AdWords given a specific bid. Also estimates the bid price
necessary to rank #1 on AdWords for 85% of queries
(https://adwords.google.com/select/TrafficEstimatorSandbox)
• Free: Google Trends – shows estimated trending data for keyword search
globally or by market. Data goes back multiple years and allows you to
compare multiple keyword phrases on the same graph.
(http://www.google.com/trends)
• Free: Digital Point keyword suggestion tool – free web based tool which
compares Wordtracker and Overture search frequencies.
(http://www.digitalpoint.com/tools/suggestion/)
• Free: MSN Search Result Clustering
(http://rwsm.directtaps.net/p5/clustermain.aspx)
• Various Prices (approximately $7 / day to $250 / year): WordTracker
– web based leased product which has many more features than the other
tools. WordTracker traffic is generally more representative of actual traffic
than Overture’s tool since many fewer automated bots scour its data
collection network than Overture’s.
(http://www.wordtracker.com)
• Various prices: Keyword Discovery - database of keyword data. Contains
historical data. Some of their partners made them sign a non disclosure
agreement. The database may not be as clean as the WordTracker
database, but it contains a bit more data.
(http://www.keyworddiscovery.com/)
Keyword discovery also provides free limited depth usage and has a free
S E O B O O K
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keyword directory
(http://www.keyworddiscovery.com/keyword-directory.html)
• Various prices: Keyword Intelligence – database of keyword data from
various HitWise partner sources. I was not exceptionally impressed with
this offering. (http://www.keywordintelligence.com/)
• Free: Overture Search Term Suggestion Tool – offers search frequency
for the prior month throughout the Overture network. Please note that
many bid checkers and other automated bots cause this number to skew
high. (http://inventory.overture.com/d/searchinventory/suggestion/)
• Free: Google Search Suggestion Tool – auto-completes search queries to
help you find more related search terms
(http://www.google.com/webhp?complete=1&hl=en)
I also have an online Google Suggest scraper at
(http://tools.seobook.com/general/keyword-information/)
• Free: Google Sets – shows groups of related keywords.
(http://labs.google.com/sets)
• Free: Good Keywords – free downloadable software which can be used
for preliminary keyword research. (http://www.goodkeywords.com)
• Free: Ontology tool – finds related keywords using the Google ~ search.
(http://www.gorank.com/seotools/ontology/)
• Free: Keyword Typo Generator
(http://tools.seobook.com/spelling/keywords-typos.cgi)
• Free: Lexical FreeNet -- helps find ideas and terms related to a given word
or words. (http://www.lexfn.com/)
• Free: Tag Cloud – free Folksonomy tool (http://www.tagcloud.com/)
• Free: Competitors websites and related search suggestions from various
search engines such as Vivisimo, Snap, Gigablast, and Ask.
Source:  Seobook 
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