Keyword Selection

Keyword Selection
Keywords are what help your site get recognized by Internet search engines,
and as a result, help would-be customers find your Internet presence. There
are many strategies that can be employed to ensure the likelihood of your
website coming up in keyword searches:
• Use a keyword tool to help you find the most targeted keywords for your site.
The tool at http://tools.seobook.com/general/keyword/ is free and cross-references
just about every useful keyword research tool on the market.
• Pick themes or keyword baskets around which you can optimize the various
sections of your site.
• Targeting keyword phrases is a much better idea than trying to target individual
words. Keyword phrases tend to be easier to rank well for AND they typically
convert far better than individual words.
• Target different keyword phrases on each page.
• Target no more than one or two primary and two or three secondary keyword
phrases per page.
• If you generate hundreds (or even thousands) of pages of content, make sure
they read well and have unique content. Over time, if people cite your content,
your page will start to rank for many different terms as long as it is unique and
targeted around a theme.
Source:  Seobook  Collectibles: Pogo Games...

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Domain Registration & Hosting - Analytics

Domain Registration & Hosting Once you have selected a domain name, you must make sure that it is available, and then register it. After your domain name has been registered, you must find a reliable host for your website. • Register your domain with an ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrar. I use GoDaddy. • Register as a .com if possible, if you have a global market. If you cannot get a .com, but a great .net or .org is still available, it might be worth it to register one of those instead of registering a longer (and less memorable) .com domain. • If you are targeting a specific country or language, register a domain name in that country’s top-level domain designation (e.g., buy a co.uk website for a U.K.-targeted site). Also buy the .com version of your domain name and point it at your...

Picking a Domain Name

Picking a Domain Name Finding the right domain name can be a tricky business, and indeed, can mean the difference between success and failure in the online marketplace. As such, it is important to consider the following before choosing a domain name: • FOR NEW SITES: Depending on your branding angle, pick a domain name that is either highly brandable (meaning that it can be easily and positively associated with your product or service) or one that has your primary keywords in it. Use a short and memorable domain name. It is fine if it does not have your keywords in it if it is memorable. For serious, long-term websites, a memorable domain name will be one of the key ingredients to success. • If your domain name exactly matches your keywords Google places a relevancy bonus on your site. (ex: SeoBook.com ranks easily for both seobook and seo...

SEO Tools - Picking a Product

SEO ToolsOftentimes using the right tools can save you both time and money. I have created a free PDF checklist of all the SEO tools I use. You may download it here: http://www.seobook.com/ Picking a Product You may read this title and think that you have already accomplished this step, and that your product (or your vision for your product) is already refined, wrapped, and ready for purchase. However, there are many key questions that should be considered before bringing your wares or service to customers: • Are you interested in the product you are trying to sell? If not, why not choose a different product? The Internet makes marketing anything a possibility. You are far more likely to succeed if you are interested in what you are trying to sell. Also, it is far easier to sell people what they want than to get them to want your...

Quick Summary of Do-It- Yourself SEO Tips

Many people who buy this book will never read it in its entirety. To help whet your
palate and ensure you get some value out of this text (and, therefore, read the
whole thing), here is a quick-start checklist highlighting the most important aspects
of search engine optimization and Internet marketing. When looking to start with
search engine optimization, consider the following issues:

Source:  Seobook 
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