Keyword Selection

Keyword Selection
Keywords are what help your site get recognized by Internet search engines,
and as a result, help would-be customers find your Internet presence. There
are many strategies that can be employed to ensure the likelihood of your
website coming up in keyword searches:
• Use a keyword tool to help you find the most targeted keywords for your site.
The tool at http://tools.seobook.com/general/keyword/ is free and cross-references
just about every useful keyword research tool on the market.
• Pick themes or keyword baskets around which you can optimize the various
sections of your site.
• Targeting keyword phrases is a much better idea than trying to target individual
words. Keyword phrases tend to be easier to rank well for AND they typically
convert far better than individual words.
• Target different keyword phrases on each page.
• Target no more than one or two primary and two or three secondary keyword
phrases per page.
• If you generate hundreds (or even thousands) of pages of content, make sure
they read well and have unique content. Over time, if people cite your content,
your page will start to rank for many different terms as long as it is unique and
targeted around a theme.
Source:  Seobook 
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Domain Registration & Hosting - Analytics

Domain Registration & Hosting
Once you have selected a domain name, you must make sure that it is
available, and then register it. After your domain name has been registered,
you must find a reliable host for your website.
• Register your domain with an ICANN (Internet Corporation for Assigned
Names and Numbers) accredited registrar. I use GoDaddy.
• Register as a .com if possible, if you have a global market. If you cannot get a
.com, but a great .net or .org is still available, it might be worth it to register
one of those instead of registering a longer (and less memorable) .com domain.
• If you are targeting a specific country or language, register a domain name in
that country’s top-level domain designation (e.g., buy a co.uk website for a
U.K.-targeted site). Also buy the .com version of your domain name and point
it at your country-specific location.
• Oftentimes certain directories and search engines will either be biased toward
local sites will or only let local sites in the index. “Local” may mean ending
with a local domain and/or being hosted on a server in that country.
• Host your site with a reliable host. I recommend DreamHost or Pair.com.
• For dynamic sites, make sure your host supports the technology you will be
using (such as ASP or PHP) before spending money.
10
Analytics
It helps to install a free or cheap analytics program like Google Analytics or
HaveAMint.com before you start marketing so you can see what keywords you
rank for. It is easier to rank for related keywords than to rank for entirely new
keywords.
You can also use pay per click marketing on Google, Yahoo, and Microsoft right
off the start to learn what keywords convert well for you and which keywords do
not.
Source:  Seobook 
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Picking a Domain Name

Picking a Domain Name
Finding the right domain name can be a tricky business, and indeed, can mean
the difference between success and failure in the online marketplace. As such,
it is important to consider the following before choosing a domain name:
• FOR NEW SITES: Depending on your branding angle, pick a domain name
that is either highly brandable (meaning that it can be easily and positively
associated with your product or service) or one that has your primary
keywords in it. Use a short and memorable domain name. It is fine if it does
not have your keywords in it if it is memorable. For serious, long-term
websites, a memorable domain name will be one of the key ingredients to
success.
• If your domain name exactly matches your keywords Google places a
relevancy bonus on your site. (ex: SeoBook.com ranks easily for both seobook
and seo book).
• If you are going to be working in competitive fields, or if you will have large
sites, you may want to use a different domain for each different language you
are targeting.
Examples of domain names I own: BlackHatSEO.com,
SEOBook.com, FattyWeightLoss.com, and Threadwatch.org
Source:  Seobook 
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SEO Tools - Picking a Product

SEO Tools

Oftentimes using the right tools can save you both time and money. I have created
a free PDF checklist of all the SEO tools I use. You may download it here:
http://www.seobook.com/
Picking a Product
You may read this title and think that you have already accomplished this step,
and that your product (or your vision for your product) is already refined,
wrapped, and ready for purchase. However, there are many key questions that
should be considered before bringing your wares or service to customers:
• Are you interested in the product you are trying to sell? If not, why not choose
a different product?
The Internet makes marketing anything a possibility. You are far more
likely to succeed if you are interested in what you are trying to sell. Also, it is
far easier to sell people what they want than to get them to want your product.
Create something the market wants.
• Is the marketplace for your product oversaturated?
Examples: Posters, credit cards, prescription drugs, hosting, generic site
design, and ink refills are all oversaturated markets. Breaking into these
markets can be exceptionally difficult, so think carefully about what would
make your product different and needed.
• Is the product something people would want to order over the web?
• Is there something you can do to make yourself different than everyone else
on the market? (Please note: “cheaper” usually is not a legitimate
branding/business model for most websites in a hyper-competitive market.)
Example: No other e-book covering SEO was supported by a blog that
keeps up with the SEO industry every day (at least, not when I first wrote this
one).
Another example: In 2002, I created a SEO “worst practices” directory.
To this day, nobody else has made a site like it. It earned me thousands in the
first year with a marketing budget well under $100.
9
In the end, ask yourself -- Would people want to link to your site without you
asking them to? If not, what creative or original ideas can you add to your site
to make people want to link to it?
Source:  Seobook 
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Quick Summary of Do-It- Yourself SEO Tips

Many people who buy this book will never read it in its entirety. To help whet your
palate and ensure you get some value out of this text (and, therefore, read the
whole thing), here is a quick-start checklist highlighting the most important aspects
of search engine optimization and Internet marketing. When looking to start with
search engine optimization, consider the following issues:

Source:  Seobook 
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