Picking a Domain Name

Picking a Domain Name
Finding the right domain name can be a tricky business, and indeed, can mean
the difference between success and failure in the online marketplace. As such,
it is important to consider the following before choosing a domain name:
• FOR NEW SITES: Depending on your branding angle, pick a domain name
that is either highly brandable (meaning that it can be easily and positively
associated with your product or service) or one that has your primary
keywords in it. Use a short and memorable domain name. It is fine if it does
not have your keywords in it if it is memorable. For serious, long-term
websites, a memorable domain name will be one of the key ingredients to
success.
• If your domain name exactly matches your keywords Google places a
relevancy bonus on your site. (ex: SeoBook.com ranks easily for both seobook
and seo book).
• If you are going to be working in competitive fields, or if you will have large
sites, you may want to use a different domain for each different language you
are targeting.
Examples of domain names I own: BlackHatSEO.com,
SEOBook.com, FattyWeightLoss.com, and Threadwatch.org
Source:  Seobook 
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