Customer Tracking / Bid Tracking / Management
• ClickTracks - log file analyzer...awesome (http://www.clicktracks.com)
• ConversionRuler – simple pay per click tracking
(http://www.conversionruler.com)
• KeywordMax – web based software (http://www.keywordmax.com/)
• IndexTools – web based software (http://www.indextools.com/)
• BidRank - downloadable software (http://www.bidrank.com)
• Atlas OnePoint - web based software (http://www.atlasonepoint.com)
• Google Analytics – free analytics software, but if you send it you are
sending your traffic and conversion information to Google
(http://www.google.com/analytics/)
• WebSideStory (http://www.websidestory.com)
Competitive Analysis Software
Some tools collect the ad distribution rate and rank details of competitors by
randomly pinging Google. I have not extensively used these products, but I do
think they are interesting. Two of these products are:
• AdArchiver is a rather inexpensive competitive analysis tool.
(http://www.adarchiver.com)
• AdGooroo is a way more expensive, but it graphs the data and gives you
tips on how to adjust bidding. (http://www.adgooroo.com/)
• SEMPhonic spiders similar sites to find related keyword sets. Still a beta
test product (http://www.semphonic.com)
• Google AdWords API (http://www.google.com/apis/adwords/)
Fraud Prevention Software
• Vericlix – the only free click fraud prevention software
(http://www.vericlix.com/)
• Who’s Clicking Who (http://www.whosclickingwho.com/)
• Click Auditor (http://www.keywordmax.com/click_auditor.html)
• Track which pages your AdSense ads appear on (http://www.apogee-webconsulting.
com/tools/track_google_content_ads.html)
Keyword Suggestion Tools
Listed above in the keyword research section.
Keyword list creator
• Free: Keyword list generator – makes it easy to generate a variety of
keyword combinations from a list of terms and modifiers. The other tools
mentioned below have similar feature sets.
(http://tools.seobook.com/keyword-list/)
• ThePermutator - $50 downloadable software, similar to my free keyword
list generator (http://www.thepermutator.com)
Other Websites:
• ZoneEdit – allows you to redirect keyword rich domain names to other
locations.
(http://www.zoneedit.com)
• Split Tester (http://www.splittester.com/)
Large Pay Per Click Search Engines
• Google AdWords (https://adwords.google.com/select/main) – ads appear on
Google, AOL, Ask, and many other search & content websites
• Yahoo! Search Marketing (http://www.overture.com) – also known as
Overture, ads appear on Yahoo!, Alltheweb, AltaVista and many other
search & content websites.
• Microsoft AdCenter (https://adcenter.msn.com/) – currently their ads
mainly appear on MSN Search.
Smaller Pay Per Click Search Engines
• Please note that I recommend using Google AdWords and Yahoo! Search
Marketing before extending your PPC accounts across too many engines.
• Ask (http://sponsoredlistings.ask.com/) – Google AdWords ads appear
on Ask as well, but if you are getting exceptionally great traffic quality from
Ask you can buy directly as well.
• Miva (http://www.miva.com/) - Miva is the combination of FindWhat
and Espotting
• Kanoodle (http://www.kanoodle.com) – Kanoodle is more contextual
based, and has a good number of quality contextual partners in the finance
area.
• LookSmart (http://www.looksmart.com) �� I think their traffic quality
sucks (or at least it did for me when I tried them in November of 2004).
Many other tier 2 type engines may have poor traffic quality, but
LookSmart had poor traffic quality AND charged me for a ton of it in a
hurry.
• Enhance Interactive (http://www.enhance.com) – Enhance was formerly
named Ah Ha. They recently bought out IndustryBrains, and have a few
decently well known contextual ad partners.
• Search123 (http://www.search123.com) – Search123 is owned by
ValueClick.
• Epilot (http://www.epilot.com)
Source: Seobook
Collectibles: Pogo Game
• ClickTracks - log file analyzer...awesome (http://www.clicktracks.com)
• ConversionRuler – simple pay per click tracking
(http://www.conversionruler.com)
• KeywordMax – web based software (http://www.keywordmax.com/)
• IndexTools – web based software (http://www.indextools.com/)
• BidRank - downloadable software (http://www.bidrank.com)
• Atlas OnePoint - web based software (http://www.atlasonepoint.com)
• Google Analytics – free analytics software, but if you send it you are
sending your traffic and conversion information to Google
(http://www.google.com/analytics/)
• WebSideStory (http://www.websidestory.com)
Competitive Analysis Software
Some tools collect the ad distribution rate and rank details of competitors by
randomly pinging Google. I have not extensively used these products, but I do
think they are interesting. Two of these products are:
• AdArchiver is a rather inexpensive competitive analysis tool.
(http://www.adarchiver.com)
• AdGooroo is a way more expensive, but it graphs the data and gives you
tips on how to adjust bidding. (http://www.adgooroo.com/)
• SEMPhonic spiders similar sites to find related keyword sets. Still a beta
test product (http://www.semphonic.com)
• Google AdWords API (http://www.google.com/apis/adwords/)
Fraud Prevention Software
• Vericlix – the only free click fraud prevention software
(http://www.vericlix.com/)
• Who’s Clicking Who (http://www.whosclickingwho.com/)
• Click Auditor (http://www.keywordmax.com/click_auditor.html)
• Track which pages your AdSense ads appear on (http://www.apogee-webconsulting.
com/tools/track_google_content_ads.html)
Keyword Suggestion Tools
Listed above in the keyword research section.
Keyword list creator
• Free: Keyword list generator – makes it easy to generate a variety of
keyword combinations from a list of terms and modifiers. The other tools
mentioned below have similar feature sets.
(http://tools.seobook.com/keyword-list/)
• ThePermutator - $50 downloadable software, similar to my free keyword
list generator (http://www.thepermutator.com)
Other Websites:
• ZoneEdit – allows you to redirect keyword rich domain names to other
locations.
(http://www.zoneedit.com)
• Split Tester (http://www.splittester.com/)
Large Pay Per Click Search Engines
• Google AdWords (https://adwords.google.com/select/main) – ads appear on
Google, AOL, Ask, and many other search & content websites
• Yahoo! Search Marketing (http://www.overture.com) – also known as
Overture, ads appear on Yahoo!, Alltheweb, AltaVista and many other
search & content websites.
• Microsoft AdCenter (https://adcenter.msn.com/) – currently their ads
mainly appear on MSN Search.
Smaller Pay Per Click Search Engines
• Please note that I recommend using Google AdWords and Yahoo! Search
Marketing before extending your PPC accounts across too many engines.
• Ask (http://sponsoredlistings.ask.com/) – Google AdWords ads appear
on Ask as well, but if you are getting exceptionally great traffic quality from
Ask you can buy directly as well.
• Miva (http://www.miva.com/) - Miva is the combination of FindWhat
and Espotting
• Kanoodle (http://www.kanoodle.com) – Kanoodle is more contextual
based, and has a good number of quality contextual partners in the finance
area.
• LookSmart (http://www.looksmart.com) �� I think their traffic quality
sucks (or at least it did for me when I tried them in November of 2004).
Many other tier 2 type engines may have poor traffic quality, but
LookSmart had poor traffic quality AND charged me for a ton of it in a
hurry.
• Enhance Interactive (http://www.enhance.com) – Enhance was formerly
named Ah Ha. They recently bought out IndustryBrains, and have a few
decently well known contextual ad partners.
• Search123 (http://www.search123.com) – Search123 is owned by
ValueClick.
• Epilot (http://www.epilot.com)
Source: Seobook
Collectibles: Pogo Game
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