Things to know when the link exchange

Things to know when the link exchangeLink Exchange is a fundamental measure to do SEO, link exchanges properly if you can improve significantly the position of your website on search engines. But if you exchange an arbitrary results can be contrary to the desire.
Core issue of exchange links (links) that you find these quality partner sites. Let me summarize some issues that need attention in order to assess whether a website should talk or not?
1. The evaluation of the quality factor links
- Contact Information- Industry website- Domain- PageRank- Adsense ads- Number of page content- Layout- Number of page at link link2. Contact Information
A website address and phone number is a very important evidence to prove the owner of the website is a serious organization and operation. So when considering a website should first find the contact us page. If this page is full address and phone number is absolutely secure to exchange links with this website
3. Industry website
Should only accept exchange links with sites same industry or related to your website. Exchanging links with other sites in the industry not only brings no advantage on google but could even lose the advantage when google incorrect assessment of site activities4. Domain Name
When looking at a domain name can evaluate a quality website, domain name nice if they could enhance the acceptability of the results links.
Domain names Beauty domain names without the - in between, merge them with the word, no numbers, not too long:For example:Nice domain name:-Thuthuatso.com- Clicktovietnam.com- Halongbaycruise.com- Americanembassy.comBad domain name:- DNA-worldwide.com- My-singapore-hotels.com- W529.net- Gwde.com
5. PageRank
Google PageRank is a score for each site assessment, the higher the score the more important sites. For PageRank need to install Google toolbar download here by http://toolbar.google.com/
- If the partner website home page link from a PageRank 3 or higher should not exchange links if the following problems
  Advertise Adsword at Main Menu
  The number of links in excess of 100 page links
- If the partner site is home to 1.2 stronger in the requirements
  Advertise adsword not be located in the main menu, left menu and bannber
  The number of links in the link page must not exceed 50
  Presentations must be neat, clear layout
- If the partner website home page as 0 or no page rank, you need to carefully consider other requests
6. Adsense ads
Google and online advertising allows an individual may also participate in advertising money by placing ads by google (or others) on its Web site. The ad is nothing bad, but if a website advertising the abuse then surely this is a poor content website. So when the link exchange to consider the position at home websites advertising partners to assess:- Add adsense in the main menu: Very bad habits of users generally use the main menu to browse the site, the webmaster took advantage of that habit to trick Web surfers click on ads while browsing the sites, it is best to should avoid exchanging links- At the top banner: Normal, because these sites often banner ads- The banner left: I, need to be careful when exchanging links- The above content: Provisional acceptance- Interspersed with the text: Normal- Menu to: Normal
7. Number of page content / layout
The number of content is a secondary factor to assess quality website, a few hotels, only three pages are enough to introduce the content, but a travel website there is always a big block of content. Webiste which has more content than would be given priority when assessing the quality
Presentation is also an extra element of quality assessment of the site, because this factor is emotional in nature should not be a common standard. Exchange links with sites that have compact structures will have much more chance of success.
8. The number of links in the link page
The number of links in the links page is important to decide the value of result links, if a page has too many links, the links in the value of each page that will be low. So when considering exchanging links should assess the number of links already at that page:- If the number of links> 150 should not be exchanged- From 100 to 150, exchanged if other factors well- Under 100, the requirement.
9. Some link exchange tricks of dishonest webmasters
When exchanging links, there are some dishonest webmasters have some tricks to fool your help to get links to their site while your site is not. When these guys are the best so you refuse to swap links and sites on their blacklist.
- Set the nofollow attribute: This procedure was in Vietnam some webmasters use (at the site found in foreign countries). When this attribute google will ignore link exchange link so when you see your link displayed on the site normally but the actual link partner is completely useless. The result is to link it to your partner while both partners to link to your site. To check if your link has been set nofollow attribute does not link you to browse page by Firfox -> right click on link -> Properties -> view properties- Using frames: Frame content is taken from a webpage to another, so even see your link displayed on the site of the partner is not sure if it already exists on that page. The webmaster can use this to Offer you a link with high PR, good content but not the actual link in that page. For links have been set in the Framework or link page using Firefox browser, right next to the link -> If the line "This Frame" then your link is located in a Frame- No link to the page to link from Home page. The objective of exchanging links is to google to see your link at the webpage of the partners, but if the partners try not to interfere with google to find that page, all your efforts not just numbers. Tips to prevent google search page link is often used as:
i. Do not place the links lead to links page from home pageii. Have placed a link from the home page but this link was set nofollow attributeiii. Using a robots.txt file to tell google not visit links page. To check if any type http://ten_website/robots.txt line: Disallow: URL_deb_link_page, you definitely fooled by this tacticYou do not always have time to check all the links, just check a random number. When the link is to trick you should remove all the links that the webmaster and post on other forums to the webmaster know.According TicSoft
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